Behind The Scenes:
Tim Hortons x Oreo
Commercial Tabletop Production
How Strategic Production Planning Delivered a High-
In Q2 2023, Tim Hortons launched a new Oreo and Nutella-inspired beverage line — a visually driven product that required precision, texture, motion, and indulgent storytelling.
Then, as a producer with Rambo Studio, we partnered with Special Ops Agency to execute a high-end commercial tabletop production designed for digital and campaign rollout.
This wasn’t just a beverage shoot. It was a precision-controlled commercial production.
The Production Challenge
When launching a new product line at scale, visuals must:
- Highlight texture and ingredients
- Capture movement flawlessly
- Align with strict brand standards
- Deliver assets optimized for multiple platforms
- Maximize production efficiency
The Technical Approach
Filming took place at Rambow Studio using:
- BOLT Cinebot motion control system
- Phantom high-speed camera
- Signature prime lenses
- Specialty Food Styling
- Quality Hand Model
Why This Matters for Brands
High-end tabletop production is not about aesthetics alone. It’s about:
- Brand consistency
- Cross-platform deliverables
- Production efficiency
- Scalability for future campaigns
What a Strategic Production Partner Really Does
When working with dynamic tabletop elements—liquids, textures, floating ingredients—there is no room for improvisation. The choreography of light, motion, and product interaction must be engineered in advance. To ensure seamless execution, the production was structured with one dedicated pre-light day followed by a focused shoot day. This allowed for lighting refinement, camera movement calibration, and technical stress testing before principal photography began.
That level of preparation does more than elevate visuals—it protects timelines, safeguards budgets, and ensures agencies and brands can move confidently into post-production and campaign launch.
At this scale, production is not simply about capturing a hero shot. It is about building assets that function across multiple marketing channels. A product launch today may require vertical cutdowns for social, digital ad variations, web integrations, and future campaign extensions. Thinking beyond a single deliverable is what transforms a project into a strategic investment.
This is where the distinction becomes clear: brands don’t just need a videographer. They need a production partner capable of aligning creative direction, technical execution, and long-term marketing objectives.
While this campaign was executed in collaboration with a New York agency, the same production philosophy drives Lensdoit Media’s work with corporate brands and growing businesses throughout Connecticut, New York, Massachusetts, and Rhode Island. Whether supporting national launches or developing ongoing content systems for regional companies, our approach remains consistent—structured pre-production, disciplined execution, and scalable visual strategy.
For marketing teams navigating product launches, seasonal campaigns, or sustained content demands, consistency is everything.
A single successful shoot is valuable. A repeatable production framework is transformative.
When brands invest in ongoing production partnerships, they gain more than content. They gain efficiency, visual cohesion, and the ability to build momentum over time.
THE BIGGEST CHALLENGE?
Executing dynamic, motion-based beverage visuals with zero room for error.
AND THE RESULTS?
National Airings < 10
First Airing 05/01/2023
Last Airing 05/07/2023
Last Aired On: FanDuel Sports Network Detroit HD during MLB Baseball
TV Impressions 15.6M
Local Impressions 14.6M
Source: ispot.tv
Strategic Commercial Video Production in Connecticut & Beyond
